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Eichholtz California, a curated retail arm of the Dutch luxury brand, is expanding its West Coast presence with a new showroom in Palm Desert. Opening this December, the location marks the third retail site in California, following launches in West Hollywood and Costa Mesa. The expansion aims to tailor the luxury furniture experience to distinct regional design markets.
Eichholtz California, the West Coast retail arm of the Dutch luxury furniture brand Eichholtz, is expanding its footprint with the planned opening of a new showroom in Palm Desert this December. This development marks the third physical location for the curated retail concept, following the establishment of flagship stores in West Hollywood and Costa Mesa. The expansion signals a strategic move to tailor high-end European design to distinct California markets, leveraging the regional demand for luxury interiors and second-home living.
The new Palm Desert showroom will join the existing network, which began with a 6,000-square-foot store in West Hollywood and expanded to a 8,500-square-foot space in Costa Mesa last December. The retail concept, co-founded by interior designer Ryan Saghian and retail operations head Anthony Checetto, curates approximately 400 products from Eichholtz’s broader catalog of 4,000 items. This selection is filtered through a “distinctly California lens,” emphasizing a blend of glamour and raw, collected aesthetics. The expansion into Palm Desert is driven by the region’s strong connection to architecture and interior design, particularly within the luxury second-home market.
Saghian, who serves as the creative director, emphasized that the expansion is not about replicating a single store format. “The idea was never to open three versions of the same store—it was to build a California network where each location responds to its market,” Saghian stated. The West Hollywood location targets the heart of the Los Angeles design community, while the Costa Mesa site reaches the Orange County market at SoCo. The Palm Desert location is designed to feel “decidedly different,” aligning with the specific aesthetic preferences of the desert community.
The venture also involves co-founders Michael Webster and James Lunsford, retail executives who joined the team to scale the operation. “Mike and James brought complementary strengths and a shared vision for what Eichholtz California could become, allowing us to think much bigger,” Saghian noted. The showrooms feature not only Eichholtz products but also antiques, original art, and items from like-minded brands, creating a dynamic retail environment that changes as inventory moves.
Tailoring Luxury Retail to Regional Markets
The expansion of Eichholtz California highlights a shift in luxury retail from standardized global storefronts to hyper-localized experiences. By curating a smaller, more specific selection of products for each location, the brand addresses the nuanced tastes of different California design communities. This strategy allows the retailer to maintain the exclusivity and high-end positioning of the parent Dutch brand while adapting to local consumer behaviors, such as the preference for second-home aesthetics in Palm Desert versus the urban contemporary style in West Hollywood.
For the luxury home goods sector, this move demonstrates the viability of curated retail models that blend international brands with local curation. It suggests that physical retail spaces can remain relevant by offering unique, site-specific experiences that cannot be replicated online. The involvement of experienced retail executives alongside a design-led founder further underscores the industry’s trend toward combining creative direction with robust operational scaling.
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Origins of the Curated Eichholtz Model
Eichholtz is a well-established Dutch brand known for luxury furniture and home accessories. Ryan Saghian, an interior designer with a long-standing affinity for the brand, initiated the West Coast expansion to bring these products to a broader American audience. The initial launch in West Hollywood served as a proof of concept, demonstrating that a curated edit of the brand’s catalog could resonate with local designers and consumers. The subsequent opening in Costa Mesa validated the model’s scalability across different demographics within California.
The partnership structure evolved from Saghian and Checetto’s initial duo to a four-person founding team with the addition of Michael Webster and James Lunsford. This expansion in leadership reflects the growing complexity of managing multiple retail locations. The brand’s approach involves a constant refresh of inventory, ensuring that the showrooms never feel static, a strategy designed to encourage repeat visits from design professionals and consumers alike.
“The idea was never to open three versions of the same store—it was to build a California network where each location responds to its market.”
— Ryan Saghian, co-founder and creative director of Eichholtz California
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Specifics of Palm Desert Launch
While the opening of the Palm Desert showroom is confirmed for December, specific details regarding the exact square footage of the new location have not been disclosed. Additionally, the precise mix of products and any unique local partnerships for the desert location remain unannounced. It is also unclear if the expansion will continue beyond these three California locations in the immediate future, as no further regional openings have been publicly confirmed.
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December Opening and Future Growth
The immediate focus for Eichholtz California is the preparation and launch of the Palm Desert showroom this December. The team is expected to finalize the interior design and inventory selection to align with the desert market’s aesthetic. Following the opening, the brand will likely monitor performance metrics to inform potential future expansions. Design industry observers will be watching to see if the localized retail model continues to gain traction in other luxury markets.
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Key Questions
When does the Eichholtz California Palm Desert showroom open?
The showroom is slated to open in December of this year.
What makes the Eichholtz California showrooms different from standard furniture stores?
They offer a curated edit of about 400 products selected through a California lens, featuring a mix of Eichholtz items, antiques, and original art. The inventory is constantly refreshed, and each location is designed to reflect its specific local market.
Who are the founders of Eichholtz California?
The venture was co-founded by interior designer Ryan Saghian and retail operations head Anthony Checetto, later joined by retail executives Michael Webster and James Lunsford.
Are the showrooms located only in California?
Currently, the confirmed retail locations are in West Hollywood, Costa Mesa, and the upcoming Palm Desert showroom, all within California.
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