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Interior designer Jeremiah Brent and rug brand Loloi have launched Rhythms of Craft, a collection featuring more than 35 rugs and pillows. The designs draw on architectural forms and historical references, using techniques that range from hand-tufting to power-looming.
Jeremiah Brent and Loloi have launched Rhythms of Craft, a collection of more than 35 rugs and pillows shaped by architectural forms, historical references and tactile materials. The line brings the interior designer’s visual approach together with the rug company’s design and manufacturing expertise, and is available through Loloi’s website and select online retailers.
The rugs translate details such as sculptural silhouettes, carved lines and geometric patterns into floor coverings. The pillows draw on the look of embroidered linens from the past. According to the original report by Design Milk, Brent’s references include the architecture of Mies van der Rohe, ancient Rome and Gothic stonework.
The collection uses several construction methods and materials: hand-tufted wool, hand-loomed blends, hand-woven jute and hand-knotted rugs, alongside power-loomed designs intended for high-traffic areas. The range therefore spans different textures and production techniques, rather than presenting the architectural theme through a single kind of rug.
Both Brent and Loloi identified Obelisk as a favorite pattern. Loloi principal Cyrus Loloi said its notched corners take inspiration from Art Deco architecture. Brent said the detail echoes edges he has used in stone, countertops and door frames, and that it changes the feel of a room when brought to the floor. The report also features the Fori rug in Espresso Brown and Rust Beige, the Alberti pillow in Natural Brown, and the Tracery rug.
Architecture Moves Onto the Floor
The launch shows how architectural references can be adapted for home furnishings rather than confined to buildings or fixed surfaces. In this collection, proportion, repetition and shaped edges become elements of rugs and pillows. Brent described the creative challenge as turning structural language into something soft and tactile.
For shoppers, the range combines that design approach with a range of materials and construction methods, including power-loomed options described as suited to busy areas. The report does not provide prices, dimensions, performance ratings or specific care guidance, so buyers will need to consult the product listings for those details. Loloi’s stated interest in offering an original perspective also places the partnership within a crowded home-textile market, though that is the brand’s rationale rather than an independently measured market assessment.
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How the Partnership Took Shape
Loloi principal Cyrus Loloi said the company had admired Brent’s design style, which he characterized as grand and elegant while retaining warmth and a sense of history. He described the designer’s ability to reinterpret architecture, art and history for contemporary living as a reason the partnership felt suited to the brand.
The collection is presented as a collaboration: Brent contributed the design perspective, while Loloi brought expertise in rug design, materials and construction. The source report identifies the work as Rhythms of Craft and says it is sold at loloirugs.com and select online retailers. It does not provide a launch date or a full product-by-product catalogue.
“I was particularly interested in the language of architecture and how something structural can be equally impactful when it becomes soft and tactile.”
— Jeremiah Brent, as quoted by Design Milk
Product Details Still to Check
The source report confirms the collection’s launch, broad design references, construction methods and sales channels, but leaves several shopping details unreported. It does not list prices, sizes, colorways for every design, stock levels or delivery availability. The report also does not specify which individual rugs use each construction method or provide independent durability assessments.
Loloi describes some power-loomed designs as intended for high-traffic areas, but the source gives no testing data or performance standards behind that description. Buyers should check current product pages for specifications and availability; the information in the report does not establish how the collection’s products perform in particular homes.
Where Shoppers Can Find the Line
The collection is available at loloirugs.com and select online retailers, according to Design Milk. The report does not announce a later release, event or additional product launch. For the latest information on particular designs, shoppers will need to check retailer listings for current stock, dimensions, materials, prices and care instructions.
Key Questions
What is Rhythms of Craft?
It is a Jeremiah Brent and Loloi collection of rugs and pillows featuring architectural and historical references.
How many rugs are included?
The Design Milk report describes more than 35 rugs, along with pillows. It does not give a full item count for the pillows.
What inspired the designs?
Reported references include Mies van der Rohe, ancient Rome, Gothic stonework and Art Deco architecture. Brent said he drew on architectural lines, proportions and repetition.
What materials and techniques are used?
The collection includes hand-tufted wool, hand-loomed blends, hand-woven jute, hand-knotted rugs and power-loomed designs. The report does not map every method to a specific product.
Where can the collection be purchased?
It is available through loloirugs.com and select online retailers. Prices and current stock were not included in the source report.
Source: design-milk.com
